Forget the low-hanging fruit and reach for the numbers that tell you what's really working. The post 7 vanity metrics marketers should avoid, and 7 to replace them appeared first on MarTech.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

New York officials seize over $440,000 from Facebook crypto scam targeting Russian speakers through fake trading platforms.

WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise ...

Because millions of Americans log into their social media accounts daily — particularly younger generations like millenn ...

In the digital age, content creators and marketers need to rapidly produce high-quality visual content and advertising ...

A recent study revealed which are the most data-hungry apps of 2025, with social media ones dominating. Check out the full ...

Healthcare exchanges in Nevada, Maine, Massachusetts and Rhode Island shared users’ sensitive health data with companies like ...

Meta filed a suit against Joy Timeline HK Limited, based in Hong Kong, the developer of the AI-nudify app, CrushAI. According ...

As visitors answered the questions online, their responses were sent to LinkedIn and Snapchat, according to tests by The ...

To remain relevant in the world of digital marketing, a business must stay ahead of the trends by adapting to constant change ...