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The internet wouldn't be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip. Like it or not, the button has served as a ...

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The internet wouldn’t be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip.

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A simple concept in software—an icon that would allow the user to register approval or agreement—became a core element of the social media that transformed the internet.

How did such a small thing become so prevalent and influential? What might the like button teach us about how to approach the next big technology wave — artificial intelligence?

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SAN FRANCISCO (AP) — The internet wouldn’t be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip. Like it or not, the ...

The internet wouldn’t be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip. Like it or not, the button has served as a ...

The like button has changed how we relate, communicate, transact and create. It also disrupted one industry, advertising; and fueled the growth of another, social media.