OK: Your ad will run normally. Low: Your ad’s reach may be slightly lower. Medium: Your ad’s reach may be much lower. High: Your ad may not run.

Learn about ad retargeting with our guide. Discover how it works and best practices to improve your marketing strategy.

Meta is considering paid versions of Facebook and Instagram that would have no advertising for users in the European Union, three people with knowledge of the company’s plans said, a response to ...