Today FabFitFun's members are 99.5 percent women with ages ranging from 13 to 85 years old - with a strong Millennial audience, which helps inform product curation and customization.

FabFitFun is more than just a box; it’s an affordable, easy way to encourage self-care and bring joy to our members' lives. Over the years, FabFitFun has grown immensely.

FabFitFun started in 2010 as a newsletter and media brand highlighting all the hottest brands on the market, however, in 2013, we made a pivotal shift to a subscription box model.