This week Formula 1 unveiled a new logo for the first time in 23 years, the first step in what the racing league has promised will be a "complete brand redesign". Created by Wieden+Kennedy London, the ...

F1’s new logo was unveiled late last year as part of a re-branding plan by investment firm Liberty Media which bought the series for $4.6 billion at the start of 2017 and listed it on the Nasdaq ...

F1 has caved in to pressure from stationery giant 3M and modified the trademark filing for its own logo in order to put the brakes on a long-running legal battle.

Or they may force the F1 management to redesign the logo yet again. I guess we'll just have to wait and see. My guess is they'll agree the two markets are divergent enough so it's not such an issue.

F1 commercial boss Sean Bratches said the sport needed something more recognizable. "Many people never realized that there was an invisible 1 between the F and the 1 in the old logo," Bratches said.

At the end of the day, F1 will always be judged on the end product -- the racing. If the racing is good, the branding will gain a history and will stand for something but, if the racing is poor ...

The F1 75 Live event at London’s O2 arena marks a new approach by the series. It’s the first time the sport is hosting its own large-scale launch event, rather than leaving it to the ...

The COTA Tower is visible behind an F1 logo in the paddock area at Circuit of Americas on Thursday Oct. 19, 2023 ahead of the Formula 1 Lenovo United States Grand Prix on Sunday.

Formula 1 x PacSun Little Boy T-Shirt ($30) Keep your F1 gear simple and cute with this fitted cropped t-shirt. This classic baby tee has the Formula 1 logo on the front with a high crew neckline.