F1’s new logo was unveiled late last year as part of a re-branding plan by investment firm Liberty Media which bought the series for $4.6 billion at the start of 2017 and listed it on the Nasdaq ...

This week Formula 1 unveiled a new logo for the first time in 23 years, the first step in what the racing league has promised will be a "complete brand redesign". Created by Wieden+Kennedy London, the ...

F1 has caved in to pressure from stationery giant 3M and modified the trademark filing for its own logo in order to put the brakes on a long-running legal battle.

Or they may force the F1 management to redesign the logo yet again. I guess we'll just have to wait and see. My guess is they'll agree the two markets are divergent enough so it's not such an issue.

F1 commercial boss Sean Bratches said the sport needed something more recognizable. "Many people never realized that there was an invisible 1 between the F and the 1 in the old logo," Bratches said.

Formula 1 x PacSun Little Boy T-Shirt ($30) Keep your F1 gear simple and cute with this fitted cropped t-shirt. This classic baby tee has the Formula 1 logo on the front with a high crew neckline.

At the end of the day, F1 will always be judged on the end product -- the racing. If the racing is good, the branding will gain a history and will stand for something but, if the racing is poor ...

The Clio V6 goes from 0-62.5 mph in about 5.8 seconds thanks to a 3-liter, 24-valve V6 engine that delivers 255 horsepower at 7,150 rpm. The R27 Renault Sport's specs will be made available at the ...