In this video, I try out the new Huda Beauty launch, featuring three double-ended brushes and The New Nude Eyeshadow Palette. I was pleasantly surprised by the results, despite my initial caution. The ...

Discover how to effortlessly transform any eyeshadow into a stunning eyeliner with this innovative beauty trick! In this ...

One easy way to incorporate this aesthetic into your makeup is by sticking to the basics: glowy, mermaid-like skin, sunkissed ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Summer is heating up, but beauty trends are cooling way down. And if your makeup bag still screams "sun-kissed bronze goddess ...

No matter your makeup style—natural and dewy, ‘90s supermodel, or Euphoria-worthy—these essentials cover all bases. Here’s everything you need for a flawless finish.

The founder of Rhode beauty, Hailey Bieber needs little to no introduction in the realm of beauty. Proof? These 25 trendy makeup looks.

Blending modern grace with classic aesthetics, Mandanna wore a traditional ensemble for the promotions of the movie in ...

With full ownership, the company looks forward to a future of bold product launches, deeper community engagement, and ...

The actress, 37, looked radiant in the striking photoshoot, slipping into several plunging black leather looks to allow the ...

Let’s be honest, most girls love eyeshadow. Whether you're getting ready for a night out, or a wedding, or just want to play with new looks, a great palette can completely transform your vibe.

Glossier just dropped its first-ever tinted lip oil—and it’s making its debut with a major Gen Z cosign. The brand teamed up ...