Sports is business for those who know the inner workings of the evolving industry. Sports is the biggest Public Relations (PR) tool used by those who know its dynamics to change the perception of ...

With AI tools becoming more prevalent, what skills should we prioritize when interviewing SEO candidates in today's market?

Suppose you work for a marketing agency and manage social media campaigns for multiple clients. Every week, you receive performance reports from different platforms (Facebook, Twitter, Instagram) in ...

Young entrepreneurs are changing everything in franchising from training to marketing — and they're teaching older ...

Welcome to WilmerHale’s bulletin on recent trade secret case law and relevant news items. We’ve affectionately nicknamed it “Readily ...

Let’s be honest: nobody dreams of spending their days copying and pasting data from websites into spreadsheets. Yet, for sales, marketing, and operations teams, the hunt for fresh leads, competitive ...

The European Commission (EC) has opened a public consultation on proposed regulations for assessing, validating, and documenting recycled material in single-use plastic beverage bottles, including ...

I was expecting to offer a bridging solution in excel using VT but they are not offering this so I will have to completely rethink my MTD offering to ...

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.

Eli Lilly’s Mounjaro pen gets marketing approval for weight-loss and diabetes treatment in India US pharma giant Eli Lilly has secured Indian regulatory approval to market Mounjaro pen, its ...

Remember when “personalized marketing” meant just adding the recipient's first name to an email? Now, AI can analyze behavior, clicks and even mouse movements to predict what audiences want.

nCino CMO Michael Collins is accused of using two sham companies to siphon money from his employers between March 2016 and April 2024.