BOGO, Going out of business sale, coupons, rebates, discounts, all of these are examples of Sales Promotions that firms use to entice customers to buy or at least visit their store.

This article, drafted with research assistance from ChatGPT, highlights the 10 most famous ad campaigns of all time, selected for their cultural impact, creativity, and effectiveness.

A case story on how marketing and sales alignment enables a B2B technology vendor to win a strategic deal. Four steps any company can take to begin to align their teams and impact revenue.

The folks at Emma made a list, checked it twice, and you were good this holiday season so here's a peek. The email marketing software provider compiled the top 12 emails of the year sent through its ...

1. Ensure there is alignment between Sales Steps and Sales Activities. Sales Step: a combination of activities connected by a single purpose that achieves a specific milestone in professional selling.