LinkedIn launched its updated Conversions API back in 2023, with a view to enabling expanded data sharing for ad targeting in a privacy-friendly way. Those who’ve implemented th ...

Key Takeaways Meta’s platforms are being exploited by scammers through deceptive ads featuring deepfakes and false ...

Paul Burke is an acclaimed advertising professional and creative writer based in London. He is the founder of Paul Burke ...

Cybercriminals are exploiting the booming interest in artificial intelligence (AI) tools to spread malware through fake ads on Facebook and LinkedIn, a new report has revealed.

Flutter and DraftKings are weighing their responses to a new threat to their dominance of the $14bn US sports betting sector, as prediction markets led by politically connected Kalshi exploit a ...

If I had a dollar for every time a business owner told me, “We built a gorgeous site, but it’s not doing anything,” I’d have enough to buy a billboard in Times Square that no one in Charlotte would ...

U.S. President Donald Trump‘s trade war has many economists predicting a recession for the Canadian economy this year, ...

The Web3 marketing market industry is developing at an enormous pace. According to Market Research Future, it is projected to ...

Of the Brideshead Revisited manse, designer Remy Renzullo says “the notion of ‘finished’ doesn’t really exist” ...

The following questions have guided me, and they can help you gauge where your FinOps practice stands—and more importantly, ...

Aside from the films, Cannes offers an arena for brands to tell stories of their own. Boosted by a strong showing of stars, ...

Amazon MX Player’s Amogh Dusad, Head of Content, and Aruna Daryanani, Director, spoke to e4m at Goafest 2025 on the dynamics ...