Measurement and accountability are hot topics these days. According to a recent study by consultancy Avidan Strategies, "When asked to name the ways in which agencies must improve, 71% of brand ...

To achieve success, we must take into account three fundamental keys that will help us build an effective multichannel ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving growth is charting new paths.

MLA managing director Michael Crowley. The barriers standing in the way of plans to shift Australia’s red meat industry to a ...

The barriers standing in the way of plans to shift Australia's red meat industry to a Value Based Marketing payment model, ...

Meat and Livestock Australia has today unveiled its new-five year Strategic Plan, confirming the end of the Carbon Neutral by 2030 target, while also reinforcing the industry’s focus on Value-Based ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and navigating privacy.

July 3, 2025 AiOpti Media launched a system that brings together data, media, marketing attribution, and measurement in one place. It includes tools for identifying audience segments, resolving ...

Japan’s testing, inspection & certification market gains momentum as regulations intensify. Digitalized remote audits and ...

Bulldog Reporter is thrilled to announce the winners of the 2025 Bulldog PR Awards, recognizing outstanding achievements in the PR and communications industry. RIDGEFIELD PARK, NJ, UNITED STATES, July ...

The United States Postal Service is on the brink of a self-induced collapse. The failed policies of the Delivering for ...