Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo. Hewlett Packard Enterprise Executive Vice President, Chief ...

Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new logo- that signals it is an “essential” partner in the AI era.

Seventh Generation, a leader in plant-based household cleaning products, today announced it has appointed Shalini Stansberry ...

The Senate Committee on Commerce, Science and Transportation proposed cutting Brand USA's budget from $100 million to $20 million as part of an effort to reduce deficits by more than $40 billion ...

I’m #1 so why try harder (Sony) A reader is convinced that the runaway profits of the PS5 have convinced Sony that doing as little as possible is the most reliable route to success. There’s a ...

Following the 2021 re-release of Ubisoft's Scott Pilgrim vs. the World: The Game, the developers of TMNT: Shredder's Revenge are taking a crack at a brand new Scott Pilgrim game. It's called Scott ...

At Copenhagen's 3 Days of Design, Aifunghi is debuting a series of furry mycelium chairs that prove sustainable furniture doesn't have to look drab.

Meghan Markle has big plans for As Ever. The Duchess of Sussex, 43, is said to be looking to add hotels and restaurants to her growing lifestyle brand after trademarking it for “hospitality ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

The Punisher returns. Jon Bernthal is suiting up as the vigilante once again for “Spider-Man: Brand New Day,” Sony and Marvel’s latest web-slinging adventure. Bernthal first suited up as ...

As part of its expansion, Michaels said it will add more than 600 products including sewing machines, sewing and quilting supplies, fabric and yarn. So far, 680 of its 1,300 stores have received ...

Catering to new customers, even at the expense of the brand, would surely have been the path to profits. The reason, argue the authors, is that in large consumer-goods companies like General ...