Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

In his seminal work “Rhetoric,” Aristotle broke down the art of persuasion into three main ingredients: Ethos (credibility) Pathos (emotional appeal) Logos (logic and reasoning) Together ...

Pathos AI has secured $365 million in a series D raise as the artificial-intelligence-powered biotech looks to fund trials of solid tumor drugs sourced from Novo Nordisk and Prelude Therapeutics ...

A Chicago-grown biotech firm just secured its biggest investment to date. Discover how this funding impacts the local tech ecosystem and the company's valuation. AI startups dominating VC deals in ...

The concept traces back to Ancient Greece, where Aristotle’s treatise “Rhetoric” established the three pillars of persuasion: ethos, logos, and pathos. While ethos establishes credibility ...

An analysis using the rhetorical triangle would ask similar questions about audience ... “artistic appeals” that a rhetor could draw on to make a case—logos, pathos, and ethos. Logos is commonly ...

Since the earliest days of human civilization, communication has been the defining force behind cultural development and societal progress. From the rhythmic beats of ancient drums to the ...

ZURICH, March 27 (Reuters) - Proxy advisory firm Ethos on Thursday urged UBS (UBSG.S), opens new tab shareholders to reject the bank's remuneration, share buyback program and sustainability report ...

Around two millennia ago, Aristotle, the Greek Philosopher, laid the foundation for the art of persuasion with his seminal work on rhetoric, introducing the rhetorical triangle of ethos, pathos, and ...

By Helene Cooper and Eric Schmitt Reporting from Washington Pete Hegseth, the newly confirmed defense secretary, has pledged to restore “the warrior ethos” to the U.S. military, which he ...