The concept traces back to Ancient Greece, where Aristotle’s treatise “Rhetoric” established the three pillars of persuasion: ethos, logos, and pathos. While ethos establishes credibility ...

Ethos refers to a speaker’s character ... Ethical appeals work best when combined with logical reasoning (logos) and emotional connection (pathos). Together, these three rhetorical strategies ...

NEW YORK, May 08, 2025 (GLOBE NEWSWIRE) -- Pathos AI, a leading AI-enabled biotech company focused on transforming drug development in oncology, today announced the appointment of Iker Huerga as ...

See how we rate life insurance products to write unbiased product reviews. Ethos Technologies was founded in 2016, offering affordable term life and guaranteed whole life insurance. Although it is ...

A new TV spot for Superman has been released. While it's mostly made up of footage from the latest trailer, we do get a never-before-seen shot of the massive kaiju the titular hero will battle ...

A retórica, a antiga arte do argumento e do discurso, usa três estratégias persuasivas: logos, pathos e ethos. Essas estratégias podem moldar sua mensagem e influenciar seu público ...

The NCAA for the first time is authorizing licensed sportsbooks to use its marks and logos and receive official data from championship events, including the men's and women's basketball ...

Ethos takes a modern approach to life insurance policies, with no medical exam requirement and same-day coverage from top carriers. Policies can be customized to a budget, and sales agents don't ...

Fans watching golfers like Jhonattan Vegas at the PGA Championship at Quail Hollow Golf & Country Club might have noticed something shocking on his clothing. The second major championship of the ...

A lawyer said he had used the cartoon image of a dragon in a business suit as a logo for his firm, Dragon Lawyers, to symbolize “aggressive representation.” By Michael Levenson A purple dragon ...