Product resellers must decide what mix of brand name products and generic goods to provide. Consumers generally buy off-brands for price benefits. They buy brand names for a variety of reasons.

Meghan Markle found launching her lifestyle brand “incredibly lonely”. The entrepreneurial journey often brings unexpected emotional challenges that many business founders face during their ...

Following the news that Spider-Man: Brand New Day will feature Mark Ruffalo's Hulk in a co-starring role, new details have emerged about what sounds like an epic action scene in the movie.

However, the brand filed for voluntary administration on April 9, turning to insolvency firm SV Partners Terry van der Velde and Matthew Hudson to search for potential buyers while they comb ...

Selena Gomez has partnered with the OREO brand to create a limited-edition cookie inspired by her childhood and made for her fanbase, according to a news release. The Selena Gomez OREO Cookies ...

An athleisure brand whose founder made $7million in one year from a 'ultra-comfortable' crop top has collapsed owing $13million to creditors. Exoticathletica, an online activewear brand was ...

One staffer recalled a time when the “It Ends With Us” actress was set to host a photo shoot for the brand at her Westchester County, NY, mansion, but when Preserve staffers and a model ...

A popular athleisure brand, known for its bold, bright and inclusive gym clothes, has gone bust owing over $13m to creditors, leaving administrators scrambling to secure a buyer. The business ...

Rafale brand owner Dassault Aviation share price rebounded in Tuesday's session after falling over 2 per cent on Monday. The Rafale jet manufacturer stock touched an intraday high to ₹306.60 ...