In social media content strategy, as well as for influencer marketing campaigns, your engagement rate is an essential indicator of the performance of your tactics and the types of content you publish.

If this looks familiar, that’s because it is. In GA4, engagement rate is essentially the inverse of bounce rate. In fact, GA4 calculates bounce rate by subtracting the engagement rate from 100%.

Across all industries, TikTok’s median engagement rate per post by followers is 5.69%. The median number of videos per week across all industries is 1.75, with media posting the most at 4.2 ...

Here's a breakdown of average engagement rate by following size on Instagram, according to the data from the reports: 1,000 to 10,000 followers: 4% to 5% 10,000 to 100,000 followers: 1.4% to 2% ...