According to Pinterest, aura beauty is set to be one of the biggest beauty trends of 2025, with the term “aura effect” up 35% on the platform.Described as a “makeup mood ring," aura beauty ...

Energy Is Real; Even When You Can’t See It Ever walked into a room and felt tension without a word being said? That’s energy.

Ahead, aura readers share color meanings and the best ways to incorporate them into your beauty products. The biggest beauty trend of 2025 is all about tapping into your inner color palette.