How Is Emotional Appeal Used to Persuade?. ... In other words, when decisions are made at the subconscious level, they are based on emotions and instincts, or "gut feeling." ...

A kitten reference or emotional appeal might be memorable, but it doesn’t belong in a technical warning about a company’s financial performance. It is possible to over apply this research.

Humans are emotional beings, so knowing how to (ethically) appeal to your audience’s feelings can make your content irresistibly compelling.

Ellis, aged 19, was fatally shot on Sunday 23 June last year at Liver Industrial Estate. So far, nobody has been charged in ...

AN emotional plea has been issued by the football club of a “hugely popular” teenage boy who drowned while swimming on one of Ireland’s hottest days of the year. Talented ...

The wife of Chiefs quarterback Patrick Mahomes is emotional after the major news dropped ... Brittany was brought to tears by Swift’s big announcement on Friday and had three words she posted on ...

Videos posted Tuesday that have since gone viral show the moments a Jacksonville teen met with his grandmother just before being sentenced to 35 years in prison.