Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter.

Back in April, Bud Light teamed up with transgender influencer Dylan Mulvaney to promote the beer. The company sent some special cans with Mulvaney’s face on them celebrating "365 Days of Girlhood." ...

Bud Light departed from that model for last year’s Super Bowl ad, which depicted “Top Gun: Maverick” star Miles Teller and his wife dancing to telephone-hold music after cracking a cold one.

Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer.

Bud Light is kicking off the new year with a 60-second advertisement that will air during the Super Bowl, one of the nation's most televised events, in a bid to turn around lagging sales.

Bud Light dropped from the ninth most popular beer last year to 15th, falling behind brands like Pabst Blue Ribbon, Miller, Miller High Life and Coors, according to a July YouGov survey.

In year-to-date numbers that ended July 6, Modelo accounted for 9.3% of beer dollar sales in U.S. stores. Michelob Ultra accounted for 7.1%, and Bud Light fell to the No. 3 spot with 7.0%, an ...

Kid Rock says he’s ending his boycott of Bud Light, telling conservative talking head Tucker Carlson on Monday, “I think they got the message.” Rock lashed out in April when the beer brand ...