Marketers are under increasing pressure to adopt AI in their tech stacks, and there's certainly no shortage of AI to use. But ...

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump ...

The billionaire’s association with Trump and DOGE was widely watched. As he returns to his business empire, the legacy of his ...

Orange County businesses need full-funnel digital marketing to stand out and succeed in today’s competitive industry. A full-funnel approach nurtures and engages potential customers from awareness to ...

It’s no surprise that emotional commerce is resonating most with D2C brands, whose strength lies in building direct, personal ...

Opinion Editor Kevin Aldridge recaps the most-read letters to the editor and guest columns on Cincinnati.com this week in ...

Fast, scalable AI-powered marketing can boost efficiency, but when brands sacrifice empathy for speed, they lose trust.

Victim Support: The AARP Fraud Watch Network and Volunteers of America (VOA) created a new, free program to provide emotional ...

Many scientists fear the Trump administration’s new standard means putting political appointees in charge, which could ...

Small businesses have to be savvy about their marketing strategy and budget. In our case, we know that at any given time, ...

While Arby's sandwich shops are known for serving roast beef and other meat-centric menu options, the store managers also take pride in their service to their communities, according to Dave Storjohann ...

The owner of a Cheyenne coffee shop almost fell for it, nearly buying a $310 sponsorship of a local high school sports team.