Email marketing is not just surviving; it’s thriving as a revenue-driving powerhouse. The numbers speak volumes: Over 85% of marketers rely on email as their primary channel for lead generation.

Navigating the nuances of email marketing can be challenging, and it’s essential to get it right to see real results. To help you optimize your email strategy, it’s important to understand ...

To understand the financial efficiency of your efforts, calculate your customer acquisition cost (CAC) by adding up all of your direct marketing and sales expenses (e.g., LinkedIn ad spend, lead ...

Here are three ways you can gear up your email marketing for the holidays and set your business up for success. 1. Start reaching out to your audience regularly You don’t want your company to be ...

Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero ...