Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has.

Although these are bulk emails typically sent by marketing automation ... t have time to send a pretty email. We wanted to get you the facts as soon as possible." It also says, "We're not hiding ...

Email communication remains a cornerstone of digital marketing strategies. However, the success of a brand’s campaigns hinges on one critical factor: deliverability. In the ever-evolving landscape of ...

iHeartMedia’s Gayle Troberman Variety via Getty Images “We are targeting our way to oblivion,” Gayle Troberman, executive marketing adviser for iHeartMedia, said in a panel about how so many ...