Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has ...

Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these threats and opportunities can help ...

Email marketing messages can only be sent to natural persons (consumers) who have given their prior consent (opt-in). If there is an existing customer relationship and said customer has not initially ...

19 Email Marketing Mistakes Affect Open, Click, Conversion Rates Discover the most common email marketing mistakes that could be impacting your open, click, and conversion rates.

The perfect email marketing agency makes all the difference in connecting with your audience and driving real results. Today’s leading agencies go beyond simply sending emails—they help you reach the ...

Email marketing can be an effective and lucrative marketing channel for many businesses, with a remarkable return on investment of $43.60 for every dollar spent, according to the Data & Marketing ...

Consistent email marketing keeps the lines of communication with customers and prospects open. Over time, the consistency of the emails is what builds relationships with the individuals that are ...

CTR also varies by email type. For example, the average CTR for email newsletters is 3.84 percent, while triggered emails have a higher average of 5.02 percent. Editor’s note: Looking for the right ...

But those results are possible only if your email marketing is future-ready. The global email marketing industry is forecast to reach $17.9 billion by 2027. And if you want a slice of the pie, you ...

Five ways email marketing’s role will grow as priorities shift in response to the sunsetting of third-party cookies. While some think that Google giving marketers two more years to prepare for ...

Email-marketing advice from other businesses or business owners can only go so far. In the end, you have to try things and figure out what fits your specific audience.