Adidas. Adidas has long been an iconic global brand.It uses dynamic content sent through personalized emails to rise above similar brands. In fact, since 2015, Adidas has grown at an average rate ...

Email marketing doesn't have to be complicated — small-business owners share 3 steps they took to get a campaign off the ground in no time.

Making a successful email marketing campaign takes plenty of engaging, meaningful information and a strategic goal to get your target audience involved. Tactics like including "how-to" information ...

Consumers who enter their email but don’t purchase. Consumers who add payment/shipping info but don’t purchase. Consumers who purchase but haven’t repurchased in 30 days.

1. Digestible Summaries With In-Depth Options. The best email marketing campaign I've ever seen was by two separate companies that had their whole business model built around newsletters.

The first email marketing campaign happened more than 45 years ago, when Gary Thuerk, an executive at the now-defunct, Digital Equipment Corporation sent a rudimentary email blast to 400 emails ...