Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

The ELMO XML format is the basis for the exchange of result information. Elmo is based on the CEN standard EN 15981-2011 EuroLMAI. EuroLMAI is a data model describing assessments, primarily Diplomas, ...

Jan. 23—ST. ELMO — The St. Elmo-Brownstown Eagles enter the 89th playing of the National Trail Conference Tournament with a 9-8 overall record. SEB is 1-2 in league play. Head coach Greg ...

The Machine Shed in Lake Elmo, an east metro comfort food spot for more than two decades, has closed. Heart of America Group, the restaurant's owner, is preparing for an extensive remodel of the space ...

Of course, some criticize these modern logos as being copy-and-paste, minimalist and unoriginal. Those yearn to return to the unique logos of the 1990s and early 2000s, where the NFL used elements ...

The Divisional Round is in the books ... conspiracy in recent years pertaining to the annually-evolving Super Bowl logo -- chiefly, that the two colors on the Super Bowl logo every season ...

The 2025 NFL draft order gained some more clarity on Sunday as the Divisional Round drew to its end. The NFC East-champion Philadelphia Eagles opened the day against the NFC West-champion Los ...

The final round of the 2025 American Express begins Sunday, Jan. 19, at PGA West in La Quinta, Calif. Here’s everything you need to know to watch the tournament on Sunday, including full ...

The No. 1 seed Kansas City Chiefs will try to stay on track for their third straight Super Bowl victory when they host the No. 4 seed Houston Texans on Saturday during the 2025 Divisional Round ...