A detractor, however, opined, "Los Angeles has a new logo and it's more hideous than the 405 at 4 o'clock." The board wanted to update the logo as it stages a comeback from tourism's "lost year ...

The Los Angeles Tourism & Convention Board has released a new logo. It shows the sun hovering over what's described as a classic, art deco look.

The new logo is the first rebrand for L.A. Tourism in a decade, and the organization is looking to appeal to both tourists and business conference and meeting planners from around the world.

The logo was designed by House Industries and Studio Number One, which was founded by artist Shepard Fairey. "When you say 'Los Angeles' it doesn't necessarily mean just a city," Fairey said.