Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the ...

Christmas caters to small children. The endless mythology around Santa and the endless fights over popular toys all center on bringing Christmas cheer to another generation of tiny humans who have yet ...

These celeb moms are winning Christmas with their elaborate Elf on the Shelf displays Mackenzie Schmidt is the Home and Travel Editor for PEOPLE. She's worked at PEOPLE for over five years as a writer ...

Elf on the Shelf is going Hollywood. Netflix nabbed rights to the Christmas-themed story and will develop original live-action and animated content for the streaming service, catering to young kids ...