I Scream, You Scream, We All Scream For E.L.F.'s New Ice Cream Brush By Sarah Siegel Updated on July 30, 2017 at 11:40 PM Courtesy of E.L.F.

When it comes to applying pressed-powder foundation, the type of brush you choose can influence your final result. A basic best practice is to first check if the brush can be used for powder-based ...

A foundation has beauty shoppers in love with the smooth finish (stock photo) Credit: Getty The Elf Soft Glam Foundation is sold for $7.99 on Amazon. It comes in a wide range of shades, suitable ...

“If you put foundation on with a brush, you’re going to want to listen up because you’re doing it wrong,” begins Lords in the video. And reader, that was enough to capture my attention.