View “#beauty” posted on instagram >>> Makeup is a powerful tool, an art form that can enhance your natural beauty by adding ...

Descubre e.l.f.ecto' is a Telenovela-inspired campaign showcasing the brand’s products available at Sephora Mexico.

Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

It's hard to beat the price of this long-wear lipstick that survives everything the day will throw at you. Fans give 4.4 out of five stars for its durability and it comes in the perfect nude shade for ...

Finding the best blush for mature skin shouldn’t be a chore. There are more options than ever before on the market, and luckily, we’ve done our due diligence testing and trying a variety of ...

Makeup feels especially personal when it’s used as a tool for creative play. Even something as simple as blush can become a moment to explore your mood and create a look that feels as full of ...

If you, like me (hi), are still applying blush like it’s 2004, the TikTik beauty calvary is politely asking us to stop. And it's not just because our early-aught inclinations are out of favor ...

Former Vice President Kamala Harris will receive the NAACP’s Chairman’s Award during the civil rights organization’s Image ...

It's no surprise that a lot of the K-Comics coming out across reading platforms are so romance-heavy this month, although if we're being honest, sites/apps like Lezhin and Manta have made an artform ...

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys ...

The sisterhood is still going strong. Some of these characters have come and gone but these are the people who started it all. There's nothing better than being close with one's siblings. We're ...