Scott C. Douglas, Christian Kiewitz, Mark J. Martinko, Paul Harvey, Younhee Kim, Jae Uk Chun, Cognitions, Emotions, and Evaluations: An Elaboration Likelihood Model for Workplace Aggression, The ...

This study applies an important model from psychology and advertising-the Elaboration Likelihood Model (ELM) (Cacioppo and Petty, 1989; Petty and Cacioppo, 1981)-to young people. This model remains a ...

MANAGEMENT SLANT To be truly a science–and of value to practitioners–seminal advertising theory, such as the elaboration likelihood model (ELM), must be replicable across different cultures and ...

S. Christian Wheeler, Richard E. Petty, George Y. Bizer *, Self‐Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration, Journal of Consumer Research, ...