The secret lies in AI's ability to process vast amounts of psychological data instantaneously. Where a human might recognize ...

The insights are valuable for businesses, regulators, and eco-conscious consumers alike, paving the way for more authentic green branding ...

ABSTRACT: This paper summarizes the development history, main types and key factors affecting the performance of crowdfunding as an emerging financing method. The article reviews the historical ...

as suggested by the Elaboration Likelihood Model. Some brands avoided pranks and humour, instead opting to provide extra value to customers through brand collaborations. Two standout examples are ...

Several theories have attempted to explain why political adverts backfire. The Elaboration Likelihood Model (ELM) by Petty and Cacioppo (1986) helps explain why political adverts do not always have ...

In this paper, the information dissemination model influenced by opinion leaders is combined with the elaboration likelihood model (ELM), and the OL-ELMSFI dynamics model is proposed. Taking real ...

The elaboration likelihood model of persuasion can help us achieve this. The elaboration likelihood model of persuasion suggests there are two routes of persuasion: the central route and the ...