A recent study by IIM Lucknow illustrates how greenwashing can damage brand trust and negatively impact consumer behavior ...

The secret lies in AI's ability to process vast amounts of psychological data instantaneously. Where a human might recognize ...

The research explored how deceptive green marketing, also known as "greenwashing," can create a negative impact on consumer trust, brand perception, and buying behaviour ...

The insights are valuable for businesses, regulators, and eco-conscious consumers alike, paving the way for more authentic green branding ...

Citations: Teeny, Jacob, Richard Petty. 2025. From Advertisements to Word of Mouth: Understanding the Elaboration Likelihood Model in Consumer-Directed Persuasion.

ABSTRACT: This paper summarizes the development history, main types and key factors affecting the performance of crowdfunding as an emerging financing method. The article reviews the historical ...

ChatGPT isn't a monolith. Since OpenAI first released the buzzy chatbot in 2022, it has rolled out what seems like a new model every few months, using a confusing panoply of names. A number of ...

As you’ll see below, we’ve provided a handy table for each Tesla model, including some performance specs and two pricing levels. The performance specs (range, top speed, acceleration ...

Lena Dunham wrote the script and is directing the Netflix film. By Borys Kit Senior Film Writer Dunham, who tackled relationships and sex with HBO’s Girls, wrote the script and is also producing ...

The service integrates large language models from Foundry Local and other model catalogs, such as Ollama and Nvidia NIMs, providing developers with easy access to a range of ready-to-use open ...

May 15 (Reuters) - Meta Platforms (META.O), opens new tab is delaying the release of its flagship "Behemoth" AI model due to concerns about its capabilities, the Wall Street Journal reported on ...

Bunni gets these DMs often — random alerts from strangers flagging phony profiles mimicking her online. As an OnlyFans creator, she’s learned to live with the exhausting, infuriating cycle of ...