Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the sports business industry. PERSONNEL Wasserman Promotes Shelley Pisarra Wasserman ...

Shaun White has brought one of the most prominent figures in action sports aboard\ The Snow League. Olympic gold medalist freeskier Eileen Gu has joined White's collation of professional snow sports ...

Eileen Gu has joined The Snow League. The newest professional snowboarding league was started by halfpipe legend Shaun White.It made its debut March 7 and 8, 2025, and saw Japanese riders Sena ...

Eileen Gu is one of the best freeskiers and was the world's second-highest paid female athlete in 2024, according to Sportico. On top of that, Gu is a bonafide supermodel and fashion icon with ...

Earlier this week, freestyle skier Eileen Gu announced via social media that she was featured in the 2025 issue of Sports Illustrated Swimsuit. There’s no doubt that Gu is one of the biggest ...

Gu is joined in the pages of the 2025 Swim Issue by athletes like surfer Caroline Marks and rugby player Ilona Maher, both of whom have previously been in SI Swim.

Olympic freestyle skiing gold medallist Eileen Gu has added another milestone to her incredible career, making her debut in the Sports Illustrated Swimsuit Issue. The 21-year-old Chinese star was ...

Olympic skier, Eileen Gu, poses for a shot during her 2025 SI Swimsuit photo shoot in Boca Raton, Florida. / Sports Illustrated This year's edition of the Sports Illustrated Swimsuit issue ...

Triple Olympic medalist Eileen Gu is no stranger to making history early. At age 18, she became the youngest-ever freestyle women's skiing champion during the 2022 Winter Olympics in Beijing. The ...

Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow League.

Eileen Gu won medals in all three freeskiing disciplines — gold in halfpipe and Big Air and silver in slopestyle — at the Beijing Olympics.