Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general ...

Xcel Brands (NASDAQ: XELB), a leading media and consumer products company known for building socially driven, ...

Volunteers move stuffed animals and other tributes to flooding victims while they secure a newly installed cross across the ...

Nigeria’s beauty and skincare industry has evolved into a multi-billion-naira powerhouse, driven by innovation, cultural ...

Here's a breakdown of what these influencers -- or "finfluencers" -- could be earning across popular social media platforms.