A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

By Dickson ASSANThe high failure rate of Small and Medium-sized Enterprises (SMEs) in Ghana poses a significant threat to the country’s economic development. Approximately 70% of SMEs fail within ...

Determine the marketing strategies that are most effective for your business and allocate a budget accordingly. A good rule of thumb is to budget to use 5% to 10% of your gross revenue for marketing .

By Dickson ASSAN,\xa0CA, MSc, BSc The high failure rate of Small and Medium-sized Enterprises (SMEs) in Ghana poses a significant threat to the country’s economic development. Approximately 70% of ...