A logo and company name is critical to your early success. The three things I would focus on are choosing a memorable and easy-to-say name, having the name mean something beyond just business and ...

The rationale from the company was that the new ... with clear and uncluttered designs that are easy for customers to visually process. Brands undergo logo redesigns all the time.

It’s easy for marketing people to think about a company’s logo or ad campaign as the brand, because companies spend a lot of time and money making those things a perfect reflection of how ...

First, a Walmart spokesperson told Fast Company that the ongoing logo lawsuit has been settled ... and multimedia treatments—it’s easy to speculate how this graphic fits into the greater ...

This helps associate the company with the logo in customers' minds, provides an easy way to link to the corporate website and helps to quickly identify emails as coming from the company.

CRANBERRY TOWNSHIP, Pa.--(BUSINESS WIRE)--The Pittsburgh Paints Company (“Pittsburgh Paints Co.” or “the Company”) today unveiled the Company’s new logo and tagline, symbolizing the ...