Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

A logo and company name is critical to your early success. The three things I would focus on are choosing a memorable and easy-to-say name, having the name mean something beyond just business and ...

Picking a color—seems easy, right? Do you know how many different ... If you're working with a logo design company, be sure to do your research prior to equip them with as much information ...

The rationale from the company was that the new ... with clear and uncluttered designs that are easy for customers to visually process. Brands undergo logo redesigns all the time.

It’s easy for marketing people to think about a company’s logo or ad campaign as the brand, because companies spend a lot of time and money making those things a perfect reflection of how ...

First, a Walmart spokesperson told Fast Company that the ongoing logo lawsuit has been settled ... and multimedia treatments—it’s easy to speculate how this graphic fits into the greater ...

This helps associate the company with the logo in customers' minds, provides an easy way to link to the corporate website and helps to quickly identify emails as coming from the company.

The new version of the controversial logo is now slightly bolder than the initial interim version, and it's easy to overlook ... be a problem for Musk, as his company provides the same sort ...

CRANBERRY TOWNSHIP, Pa.--(BUSINESS WIRE)--The Pittsburgh Paints Company (“Pittsburgh Paints Co.” or “the Company”) today unveiled the Company’s new logo and tagline, symbolizing the ...