As artificial intelligence becomes increasingly central to game development, major players like Electronic Arts (EA) ...

Despite fearing massive backlash from public, EA and Take-Two don't seem to budge from using AI for their projects.

Magnite’s acquisition of SpringServe demonstrates the importance of merging an SSP with an ad server for streaming video.

EA admits that embracing AI could lead to fans losing confidence in the company and its brands. Many major game companies are ...

Take-Two and Electronic Arts have recognized the growing reluctance of gamers toward generative artificial intelligence.