Shein's success on TikTok is also explained by its focus on immediacy and volume of releases, which generates constant and current content ...

If you buy something through my links, I may earn a commission. As we head into fall, the fashion and beauty trends sta ...

Hailey Bieber reflected on "being pitted against other people" after her brand Rhode Beauty officially launched at Sephora ...

Opt for one of the go-to Y2K frosted shades: ice blue, lavender, champagne, silver, or pearl. Loiz recommends Urban Decay’s ...

Selena Gomez appeared to distance herself from comparisons between her Rare Beauty cosmetics line and Hailey Bieber’s Rhode ...

Bieber joined a growing class of beauty supermoguls this year when her brand sold to Elf Cosmetics for $1 billion. She’s just getting started.