A spokesman said customers will notice the new logo alongside the Nebraska Furniture Mart name on social media, the retailer's website, ads, in-store signs and new credit cards.

The new logo has the words “The Big” on the left and a large letter E on the right side. Organizers circulated three versions, an all-black version, an all-red version, and a multicolored version.

A 4-foot-plus tilted E sold for $10,500 at a Dec. 3, 2002, auction at Houston's Hotel Inter-Continental attended by about 200 people.

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If this all seems vaguely familiar, 7-11 also converted several locations to a Kwik-E-Mart theme as promotion for The Simpsons Movie back in 2007, but the new Myrtle Beach is the first standalone ...

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