Learn all about Google Ads' keyword insertion feature, which dynamically includes search terms in ad copy to boost relevance ...

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments ...

There’s a good chance that ad blockers might be contributing to the issue. Google maintains that it restricts unskippable ads to a maximum of 15 seconds on mobile and 60 seconds on TV.

If you’ve seen the same advertisements repeatedly on your social media feeds after searching online for a product, you’ve likely been subject to retargeting. Retargeting is a way for brands to serve ...

Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users.

Google has released the first public beta of Android 16, offering a sneak peek at the next iteration of the operating system. This update brings some exciting changes, including dynamic notifications ...

Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint.

That change quickly became a headache for nonprofits that buy Google search ads to find donors. Other outfits, they discovered, were using their trademarks to draw internet traffic. Samaritan’s ...

Super Bowl commercials are a huge part of the big NFL game. What do we know about ads ahead of the Chiefs vs. Eagles game? Year in and year out, the Super Bowl is the most-watched television ...