Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and AI-driven personalization are defining the future of advertising ...

This update aims to improve brand consistency across Google’s various ad ... example, if users frequently abandon carts, you can adjust your PMax strategy to address these barriers through ...

Some of the strategies that can be used to boost customer retention and lifetime value include retargeting ads ... ecommerce example is Voice commerce, which is a concept that is based on the use of ...

Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

For example, one of our clients specializing ... If you want to give Google even more control with Performance Max campaigns, similar to dynamic search ad campaigns, you can allow Google’s AI to ...

In the fast-paced, ever-changing world of data, privacy, cyber, and AI, staying ahead of the curve is crucial. Following Data Protection Day 2025 ...

To answer our question from last year, 2024 was not the year when we saw the death of third party cookies, instead Google announced ... data sets can be used for retargeting. All in all, tracking ...

This guide will show performance marketing examples, will detail the ... Paid search marketing places targeted ads in front of relevant mobile users across search engine results pages. Tools such as ...