The Manchester City fans at the Camping World Stadium in Orlando had come from all over North America, and like every fan at Fifa’s Club World Cup finals, they paid for tickets according to the ...

Delta’s embrace of AI is the latest example of dynamic pricing, where companies adjust prices in real time based on factors ...

Dynamic ticket pricing? UCLA hopes new sports ventures will pay off. UCLA fans cheer during a women’s basketball game against South Carolina in November.

Concert ticket prices in the UK have surged dramatically since 1996, now costing nearly three times more than inflation alone ...

UCLA's chief revenue officer is planning to make a number of changes aimed at giving fans what they want as the athletic department tries to become profitable.

Prices for the quarter-finals are cheaper than had been showing for any group stage game before the start of the competition.

Building your own model. If there isn’t an industry-standard dynamic pricing model available, create one. Start with a simple framework—raw materials, packaging, labor, SG&A, and margin—and refine it ...

When you bring emotional intelligence into the mix, the focus shifts to how people perceive prices—creating a model that's built around the customer, not just the market.