The Manchester City fans at the Camping World Stadium in Orlando had come from all over North America, and like every fan at Fifa’s Club World Cup finals, they paid for tickets according to the ...

Tickets for Club World Cup group games are being sold for as much as $1,707 (£1,251) because Fifa is using a controversial ...

Dynamic ticket pricing? UCLA hopes new sports ventures will pay off. UCLA fans cheer during a women’s basketball game against South Carolina in November.

UCLA's chief revenue officer is planning to make a number of changes aimed at giving fans what they want as the athletic department tries to become profitable.

Prices for the quarter-finals are cheaper than had been showing for any group stage game before the start of the competition.

Building your own model. If there isn’t an industry-standard dynamic pricing model available, create one. Start with a simple framework—raw materials, packaging, labor, SG&A, and margin—and refine it ...