YouTube first started looking at using ads on pause screens in 2023 with select advertisers. Google’s chief business officer Phillip Schindler announced last April that advertisers loved the new ...

A non-profit organization, the Alliance of Digital India Foundation (ADIF), whose members include Paytm, Bharat Matrimony, ...

Google cracked down aggressively on these freeloaders last year, but in 2025, YouTube is on a no-holds-barred offensive, with unskippable ads spanning several hours showing up for viewers with ...

Now, YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong viewer response, we’ve since widely rolled out Pause ads to all ...

Normally, unskippable ads on YouTube are limited to 15 seconds in duration. However, Google admits that they’re making an effort to identify ad-blocking users and discourage them from using ad ...

This article is part of our ongoing weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, Jyll highlights a different Google Ads ...

We reached out to Google for comment upon publishing that story, then YouTube Ads Communication Manager Oluwa Falodun got back with us to clarify what we were seeing. "On skippable ads, the button ...

Google is the largest digital ad platform in the United States, accounting for 27.1% of ad revenue in 2023 alone. Google ads can promote your business by sharing engaging ads with your target ...