This edition explores 2025’s evolving marketing landscape, from AI-driven tech to shifting consumer behaviors. As major ...

Carol Yeppes/ AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in ...

In this article, drawing from my extensive industry experience on these topics, I’ll explore how AI is revolutionizing AdTech ...

And you already know what that is: AI. Microsoft believes that not only ... Microsoft has started to create what are known as Dynamic Seach ads, using queries as a basis to crate ads.

Microsoft has announced plans to add more advertising to its services, especially through Copilot. The company says it is exploring new ways to integrate ads into user interactions, using AI to create ...

Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, ...

AI is redefining programmatic advertising by enabling brands to deliver hyper-personalised, real-time customer experiences at ...

As an experiment, we’ve tasked AI tool, Grok, to come up with three new designs which Preston could wear ahead of next season ...

Microsoft recently unveiled new interactive ad formats for Copilot, including Showroom ads and Dynamic filters, which are ...