So if you've ever wondered, "Can I wash my hair 24 hours after dyeing it?" you have your answer ... such as bright pink, orange, or purple, Kromer recommends washing just once a week and using ...

"I decant half my purple shampoo into half a bottle of Oribe Shampoo For Moisture Control," she says. "The effect is softer, both in terms of the colour and how my hair feels afterwards.

Keen for a change, Stylist’s deputy digital editor Susanne Norris tried out the viral hair colour – and the results are incredible. Throughout my life, I’ve had a very love/hate relationship ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...