This has led to some funny ploys, such as souvenir popcorn buckets becoming weirder, such as “Dune 2’s” themed sand worm bucket, which gathered massive online attention. Viral movie marketing doesn’t ...

It’s a snack attack. Gimmicky popcorn buckets have become all the rage as part of blockbuster releases, and after the viral “Dune: Part Two” bucket, a new movie is entering the fray ...

Here’s how it works. The popcorn bucket arms race continues, and while it’s getting a little ridiculous just how focused every movie is getting on coming up with a unique or unusual way to eat ...

Here’s how it works. The popcorn bucket arms race continues unabated. At this point, you simply can’t have a tentpole movie release without the accompanying novelties, and the popcorn buckets ...

Thanks to Dune: Part Two, and dozens of films after the fact, the themed popcorn bucket has become a staple of the multiplex. Anytime a new movie comes out, fans now think “Well, what is the ...

Regal Cinemas' popcorn bucket for 'Mission: Impossible - The Final Reckoning' includes a special key. Regal Cinemas is rolling out a collectible for fans of the “Mission: Impossible” franchise ...

Madame Web almost had a special limited edition popcorn bucket that featured big Marvel Cinematic Universe references and nods to other Spider-Man characters. Spider-Man is one of the most beloved ...

Dune Awakening hosted its final beta over the weekend, and after opening the flood gates to all those who pre-ordered - as well as bringing in a bunch of streamers to show off Funcom's survival ...

The popcorn bucket arms race continues unabated. At this point, you simply can’t have a tentpole movie release without the accompanying novelties, and the popcorn buckets that used to be the ...