Stake.com, which boasts endorsement partnerships with the likes of Drake and Israel Adesanya, while the hugely successful businessman also launched streaming platform Kick.com in 2022.

UFC 318 - Holloway vs. Poirier 3 pits Max Blessed Holloway vs Dustin The Diamond Poirier fight in Smoothie King Center, New Orleans, Louisiana, United States on Jul 19, 2025.