original hbo max logo Warner Bros. Discovery Well, this latest change to Max’s coloring tells us it really wasn’t about purple or blue, but, ultimately, about the HBO of it all.

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The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

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Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.